Mubi is
Mubi is a curated movie subscription service that focuses on cult, classic and independent films
Idea
Streaming services are notorious for the endless scroll. There are so many options to choose from that choosing a movie becomes another chore. MUBI ends the death scroll with a curated list for you to enjoy. Let the Scroll Be Over!
Event
The quest to find the right movie is so good we made it a MUBI about it! A drama/documentary film of what goes on in the 30 days leading up to each MUBI selection. It would be showcased at TIFF both public screenings and private screenings.
Posters
Street Art
Graffiti inspired by the journey of a curator will paint the walls of Toronto.
The imagery should add as much culture and interest to the location.
Street Art would be found in Kensington
Magazine
Free Lifestyle magazine to accompany movie. This would help TIFF viewers get acquainted with MUBI service such as subscriptions and curators and further details on The Scroll Is Over.
