Campaign Idea
How can TOM add more purpose to their everyday?
By personalizing products and reminding customers of a bigger picture.
Products
Limited Edition products branded with "BE" statements to encourage empowerment and stronger sense of self in customer.
Every ‘Live to Be’ product has the power to give someone more purpose everyday. Each purchase in our limited collection will send an identical message to someone in need, through our One for One initiative
Website
'Live to Be' products would be easily accessible and displayed for purchasing.
Contest
TOM's would allow people to choose a new "BE" statements for the 'Live to Be' line.
One winner would be selected to to win a trip to Argentina
Popup Store
Shoebox
